Advantage
- More than 10 years of cataloging, archiving and analyzing data.
- Team has a combined experience of 40 years.
- Capture TV, Press, Radio and Online mentions.
- Enable easy searching.
- Provide consistent comparisons across markets.
- Information is thoroughly categorized and harmonized by our data center.
Benefits
- Understanding competitive communications landscape.
- Developing strategies and budgets of competitors and how they are pricing and promoting their products, services and viewpoints.
- Analysing emerging media.
- Integrating digital and traditional media reports.
- Analysis of campaigns and how competitors are planning.
- Information Monitoring is an essential tool in developing your communications campaigns.
Scope
- Event Trackingi.eanalysis of visibility during events.
- Social media mentions for specific campaign or expressed viewpoint.
- Track the discussions in social media.
- Detailed feedback.
- Cover almost all the TV channels across India.
- Access to local TV channels also.
- Cover over 200 magazines.
- Monitor 700 newspapers across various regional versions.
- Analysis of FM channels from Delhi and Mumbai.
- Internet advertisements covers from major portals, Social Media Sites, News Reporting sites.